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Amsterdam School of Economics Amsterdam School of Economics
Bachelor
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Business Analytics

The Bachelor’s in Business Analytics is a data-centric programme with a focus on artificial intelligence (AI) and analytics. Business Analytics is about using analytics, artificial intelligence, machine learning, programming, computer science and data-centric business management to solve real-world problems. In this programme, mathematics and programming play a central role from start to finish. You build a strong mathematical foundation, use it to explore AI and machine learning techniques, and apply these techniques to real-world challenges. You also learn how to help organisations analyse, understand and use large volumes of data (‘big data’) to improve their performance and make data-driven business decisions. This expertise prepares you for a profession that is in rapidly growing demand on the job market.

Language of instruction
English
Mode
Full-time

📈A data-centric Bachelor’s programme with a focus on artificial intelligence and analytics.

Oct26
Bachelor's Week 26-30 Oct
Oct30
Open Campus Day
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Why study Business Analytics at the UvA?

Study at our ‘Triple Crown’ accredited Amsterdam Business School

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UvA's top-100 global ranking sets us apart from other Dutch universities. It immediately raises your international Bachelor’s profile.

Study in an international and safe city

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You will encounter fellow students from all over the globe and be taught by lecturers from diverse backgrounds. Plus, you’ll be studying in the heart of Amsterdam, ranked #6 worldwide for quality of living (Mercer’s 2024 Quality of Living Survey).

Excellent career prospects

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AI and data science experts, business analysts and overall managers that excel in analytics, and computer science and also understand how a business works, are in high demand. Prepare for an impressive career.

Combine artificial intelligence and machine learning with strong (business) economic knowledge 

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Learn how to approach and solve complex, data centric business cases and problems by using AI/machine learning, algorithms and programming techniques within a business environment.

Unconditional and direct access to our follow-on Master’s

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With your internationally recognised Bachelor’s degree you have unconditional access to our UvA Master’s in Data Science and Business Analytics.

Is Business Analytics for you?

  1. You excel in mathematics and are interested in (business) economics. 
  2. You are interested in technical courses focusing on artificial intelligence, machine learning, data, analytics and programming. 
  3. You have an interest in computers and programming. 
  4. You are keen to develop your analytical skills using mathematics, artificial intelligence and machine learning. 
  5. With an analytical mindset, you have a keen interest in business and management. 
  6. You are capable of abstract and analytical thinking. 
Check the entry requirements
Gergana Ivanova
I chose Business Analytics because it combined Computer Science and (business)economics. I wanted to work with data and learn the skills needed to analyse it and be able to make decisions to help organisations. Gergana Ivanova, student Business Analytics
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Compare Econometrics and Data Science with Business Analytics and other programmes

See how Econometrics and Data Science compares to, for example, Business Analytics. Business Analytics is data-driven, while Econometrics and Data Science is more theory-driven. In the Bachelor’s Econometrics and Data Science, you develop econometric models, apply them to micro- and macroeconomic issues, and analyse their impact on economic policy.

In the Bachelor's Business Analytics, you use data from AI/machine learning techniques to solve complex business-related problems. Do you want to compare this programme with more programmes? Click on the ♥️ icon of the programmes you want to compare, and analyse the different programmes to find the one that aligns with your interests and aspirations.

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Facts & Figures
Degree programme
BSc Business Analytics
Mode
Full-time
Credits
180 ECTS, 36 months
Language of instruction
English
Starts in
September
RIO code
56856
Location
Roeterseiland campus