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In the recent decades, the field of Behavioural Economics has generated important insights of the drivers of human behaviour in economic decision making.
Amsterdam Center for Behavioral Change

The Amsterdam Center for Behavioural Change (ACBC) seeks to enhance our understanding of how these insights can be used to improve human behaviour and economic outcomes. Founded in 2020, the ACBC encourages studies that aim to understand the effectiveness of behavioral interventions for societally relevant problems. An important theme is to study how nudging can be used to create a better world. The Center also supports fundamental research that improves our understanding of behavioural mechanisms and human decision making.