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Amsterdam Center for Behaviorial Change

Amsterdam Center for Behavioral Change

In the recent decades, the field of Behavioral Economics has generated important insights of the drivers of human behavior in economic decision making.

The Amsterdam Center for Behavioral Change (ACBC) seeks to enhance our understanding of how these insights can be used to improve human behavior and economic outcomes. Founded in 2020, the ACBC encourages studies that aim to understand the effectiveness of behavioral interventions for societally relevant problems. An important theme is to study how nudging can be used to create a better world. The Center also supports fundamental research that improves our understanding of behavioral mechanisms and human decision making.