I am a lecturer at the Marketing section of Amsterdam Business School, University of Amsterdam. Within this role, I have several educational and organisational roles. I coordinate the education of the Marketing section, serve as Track Coordinator for the MSc Business Administration's Consumer Marketing & Digital Marketing tracks, and coordinate our faculty's Online Education project. I take part in education committees, special interest groups, and organise our section's Education Camp.

In terms of education, I supervise MSc thesis students and develop and teach courses across the BSc and (regular and Executive) MSc programmes of the Amsterdam Business School and IIS; most recently "Marketing Transitions," an interdisciplinary course on marketing's role in sustainability, AI, and other societal challenges. My focus as a lecturer is on developing education that stimulates students and helps them acquire skills and character. In 2024, I received the Van der Schroeff-prijs (Lecturer of the Year), awarded by students for teaching quality and course design.

• Marketing Transitions, Institute for Interdisciplinary Studies Elective
• Ethics and the Future of Business, MSc Business Administration
• Quantitative Data Analysis 2, BSc Business Administration
• Management Research Methods 2 in the online pre-MSc Business Administration
• Management Research Methods 2 in the Executive Programme pre-MSc 
• MSc BA Thesis Supervisor, tracks Consumer Marketing and Digital Marketing

• Education Coordinator Marketing section
• MSc in Business Administration Track coordinator Consumer Marketing and Digital Marketing
• Online Education coordinator